The use of video content is continuing to grow in popularity. Studies show that 95% of a message is remembered by a viewer when shown in a video, compared to only 10% when shown in text, so this is not a surprise.
Video marketing helps to boost engagement and drive conversions when used as part of your marketing strategy; 89% of consumers have expressed wanting to see more online video content from the brands they support.
Here’s how your brand can take advantage of this opportunity and use video content to connect with your audience and grow your brand…
Video Marketing
What Is It?
Video marketing involves using video content to promote your products, services, or brands.
This type of marketing is commonly seen on social media, websites, webinars, and email campaigns, using various types of videos. From livestreams to testimonials, video marketing can be a game-changer for your brand.
Video content remains a powerful tool in 2025, allowing you to create meaningful campaigns that boost customer engagement and loyalty.
The Rise of Video Marketing
Video has established itself in today’s digital age, becoming one of the most versatile and powerful tools you can use in your strategy; over 90% of businesses are already using it as part of their marketing efforts.
This proves that if you aren’t already utilising video content to engage with a wider audience, then you should be.
The Benefits of Using Video
Increased Engagement
Using video content communicates your message in a more engaging way, generating six times more engagement on average compared to a standard static image.
Video content allows you to show your audience the more authentic side of your business, helping your audience connect on a deeper level. This emotional connection drives engagement levels and strengthens your relationship with your audience.
Higher Conversion Rates
Video marketing is an easier way to capture viewers’ attention, build an emotional connection with them and relay complex information in a way they understand.
The emotional connection viewers create with your brand makes it easier to build trust and strengthen how people view it, increasing conversions with the prompt of a clear CTA, such as “Buy now.”
Increased Brand Recognition
Video marketing is a powerful way to make your brand more memorable and to leave a lasting impression.
Maintaining brand consistency through colours, messaging, and your logo is important. This reinforces your brand’s identity to viewers and encourages recognition.
Videos are also easy to share and impactful, helping your content reach a wider audience and strengthening brand recall over time.
Improved User Experience and SEO Rankings
Video marketing enhances user experience by making content easier to consume and more engaging. Videos simplify complex information and make it more accessible, which keeps viewers interested.
Users who find your content enjoyable and easy to understand will likely stay longer and explore further.
Increased time spent on your page improves your SEO ranking. Search engines favour websites that users spend more time and engage on, which is what video content does.
Content Ideas For Video Marketing
Brand videos are one of the most popular types of video marketing, and for good reason. They’re often created as part of a bigger advertising campaign to show the company’s vision, mission, products, and services.
These videos are a powerful way to tell your brand’s story, connect with your audience, and build awareness around your product or services.
Looking for fresh video content ideas? Here are a few to consider:
- Let your happy customers do the talking! Share testimonial videos of them explaining how your product or service has made a difference in their lives.
- Use tutorials to teach your audience something new! These can support viewers and position your brand as offering trusted information.
- Share event videos showing your business has attended; this is a great way to show behind the scenes and show your brand in action.
- Use platforms like Instagram to do live videos and connect with your audience in real-time. This type of content creates a more authentic tone and can boost engagement and reach.
Best Practices For Video Content
Let’s talk about bringing these ideas to life and tips on creating professional but engaging content for your audience.
- Keeping your videos short and engaging is necessary with people’s shrinking attention spans. On average, people switch off after 45 seconds, so grabbing their attention quickly is a necessity.
- Poor quality videos distract from the message you’re trying to convey; focusing on quality reduces the chances of people losing interest in your content.
- The common theme with engaging videos is that they tell a story and inform the audience, leaving a lasting impression.
- Guide viewers on what to do next – visiting your website or subscribing. A clear and persuasive CTA encourages your audience to take the next step.
- With 90% of people watching videos on their phones, you need to optimise your content for mobile.
- Clear messaging and captions help to communicate your message effectively. Use easy-to-read captions to make your video more inclusive and accessible.
Make sure you’re utilising analytics to track your videos’ performance. This helps you understand which content resonates most with your audience and provides valuable insight into what’s working and what may need adjusting for future videos.
Video Content Across Multiple Sites
What Does This Mean?
A multisite or language site is a website setup that supports multiple versions, each tailored to different languages or regions. This approach allows businesses to deliver tailored content to audiences in various locations, all from the same platform.
Websites with video content generate 41% more traffic from search engines than those without, highlighting how crucial video is to your marketing strategy. By incorporating video, you can not only increase visibility but also engage a wider, more diverse audience with greater flexibility.
Best Practice
When using video marketing across multiple sites, the key is to keep your core message consistent while tweaking the details for each audience.
Maintaining brand consistency with colours, logos, and styles helps consumers recognise your content and strengthens brand recognition.
Create a strong, central message that reflects your brand globally, then adapt the videos to suit local tastes. This can include translating the language, using culturally relevant examples, and adjusting visuals to connect with viewers in different regions.
Using native speakers for voiceovers and adding subtitles makes your content more authentic.
Optimise videos for local platforms and devices with different specifications or preferences. Track performance metrics and gather regional feedback to refine and improve your video strategy.
In Summary
Technology is improving and the ability to create high-quality videos is becoming easier. If you aren’t already, incorporating video content into your strategy has clear advantages.
Your content affects how your audience views your brand, so they must be high-quality! This can help build trust and credibility.
Localising your content to fit different languages and cultural contexts is important, creating a more personalised and relevant experience and strengthening your connection with your audience.
Showing your brand understands you’re their needs and perspectives encourages users to engage and trust you.
