All anyone is talking about is Brexit. You can’t move for headlines and debates about the uncertainty of the next few years. So now is a great time to ask, can you afford to narrow your reach to just the English-speaking market?
Multilingual markets have seen huge growth over the past few years, with no signs of slowing down. Your target market is not restricted to English speakers, so why limit your opportunities? Offering your products or services to potential customers in their native languages is an easy and effective way to grow your business.
HubSpot’s multilingual help
HubSpot has understood the possibilities that await those branching out into multilingual markets and have provided helpful tools to make it easy. HubSpot allows you to set primary languages, add translations and even add a switcher module so visitors can choose their preferred language.
Our experienced team can craft engaging copy in your target market’s native language. HubSpot can then use smart language triggers to ensure the correct content is displayed at the right time. There is also an option to use smart content or JavaScript to update individual sections dynamically.
For SEO, HubSpot enables you to present different languages under a different domain with localised metadata. Our marketing experts at ExtraDigital can help you optimise those meta tags to improve your organic conversions.
HubSpot also makes changes easy when languages are not based on the western alphabet or read left to right. We can alter page designs and layouts as well as ensuring images are culturally appropriate.
Our Experience
As you may already know, here at ExtraDigital, we focus heavily on multilingual marketing. We offer complete multilingual services from translations and content creation to full PPC, social, email or inbound campaigns.
We are proud to have a number of native Spanish, German and Arabic speakers. This means we can not only ensure impeccable vocabulary; we also understand the culture, traditions and semantics of the individual languages.
This experience and understanding of local culture and online habits, alongside our HubSpot Gold Partner status, means we are ideally positioned to create marketing campaigns that reach your target audience with the important information and deliver ROI.
Get in touch
Through our multilingual work, we have a proven track record of accelerating growth and driving qualified leads. With HubSpot’s system and our wealth of experience, we can make a difference where it matters to your business.
If you are interested in hearing more about how ExtraDigital can help you on your journey to multilingual HubSpot services, then give us a call or arrange a meeting today.
