An online store built on an enterprise eCommerce platform needs to be able to handle the high resources required for Magento development and maintenance. Our client, an online gifts store specialising in photo frames, needed to speed up their site to give their SEO a boost and improve the visitor experience to increase onsite conversions.
Magento eCommerce: Approach
As soon as several of our clients moved onto Magento for their online stores, ExtraDigital set about finding the best way to optimise these shops for user experience and site speed to improve conversion and reap the SEO benefits of fast-loading pages, including securing provision of specialised Magento hosting to support the framework of this high-end eCommerce platform.
- Site recoding to streamline template, module integration, stylesheets and all interactive scripting elements
- Full review of site content and addon module elements including a complete Magento version upgrade and redevelopment onto a faster server to improve general performance
- Migration onto specialised Magento eCommerce hosting with a dual server setup for redundancy and a specialised LAMP stack built for the platform
Magento eCommerce: Results
The graph below shows average page load speed on the gifts shop during the development and migration process (exact figures are not shown to preserve client data confidentiality). Click to enlarge.
The graph below shows the average server response time on the gifts shop during the development and migration process (exact figures are not shown to preserve client data confidentiality). Click to enlarge.
If your Magento store seems slow and response times are having a negative impact on your SEO and eCommerce conversion rate, ExtraDigital can help. Contact us today to find out more, get an initial free website review and find out how we can help you turn your online gift shop into an effective revenue generator.
