ExtraDigital expanded their portfolio of work in the Arabic language with new clients based in Saudi Arabia, Germany and the UK.
ExtraDigital provided Arabic PPC management to AlKhaleejion, the leading kitchen supplier in Saudi Arabia. This is aimed primarily at the local KSA market of Arabic speakers.
Our work involved:
- Arabic adcopy generation
- Arabic image ad generation
- AdWords management and optimisation
- Content network optimisation on KSA Arabic languages websites.
ExtraDigital have also started Arabic language PPC advertising for a UK healthcare company, targeting Arabic speakers within the UK. This has involved generation of Arabic landing pages, production of all ads (graphical and text based), campaign setup and optimisation.
Other new work includes web development consultancy for German based company Bizol, targeting Arabic speaking businesses and car owners across Europe and the Middle East.
Our Approach
The approach taken by our in-house PPC team here at ExtraDigital to improve the performance of paid advertising for AlKhaleejion included:
- Carrying out a detailed market and keyword research in Arabic
- Carrying out competitor research
- AdWords account restructuring
- PPC account optimisation on a regular basis
- Account optimisation at the keyword level to give the best performance
The Result
Since ExtraDigital started the PPC campaign with Alkhaleejion, the website has seen a large increase in the monthly page views, sessions, users and returning traffic.
Over a quarter of a million users accessed the website through paid advertisement alone, which was a significant increase of almost 300% compared to previous months.
