The global enterprise IT software company is an Eden Prairie, MN-based IT software company, working in the areas of systems and network management, business intelligence, security and compliance, for IBM i, Unix, Linux and Windows environments. The company is recognized as the biggest independent IBM i software vendor in the world.
In the 4th quarter of 2017 a global enterprise IT software company approached ExtraDigital to audit and manage their Google Ads accounts for five of their key brands Automate, Skybot (Automate Schedule), Powertech, Intermapper and GoAnywhere. Each brand had its own team and ExtraDigital would work closely with each team to agree a focused marketing strategy for effective lead generation.
Each account was carefully audited including not only accessing the condition and performance of the existing accounts, but also benchmarking performance against key competitors. The audit produced a clear set of agreed action points to kick off the PPC management.
Our PPC team at ExtraDigital quickly got started removing waste from the campaigns and optimising for best performance within existing budgets. Working collaboratively with each team through regular communication and monthly meetings we then began to grow and expand the accounts to keep pace with product launches, new assets and updates in product features and options.
The word of our success quickly spread to other product teams within a global enterprise IT software company and we were soon receiving requests from additional brand teams to help manage their Google Ads accounts including EMEA and Spanish language campaigns for Europe and South America.
Results
- Increase in quality leads
- Consistent improved CTR MoM
- Significantly improved ROI
Summary
We now manage nine brands and in addition operate English campaign targeting both the domestic US market and wider global markets include separate EMEA campaigns plus new Spanish language campaigns for three key brands.
For our client, PPC is now a successful cost effective quality lead generator that can surpass the results traditionally seen from SEO marketing.
The key has been working closely with each team to access, review and improve each part of the account from keyword selection right through to landing page optimisation. Through this continual process of improvement we keep striving for even better performance each and every day.
Benefits
- Improved performance
- Improved ROI
- Great collaboration and global communication
