The world-renowned CRM platform HubSpot completes its offering as a customer relationship solution with a highly focussed, customer service hub.
Joining the CRM, Sales and Marketing features the Customer Service software offers the tools to easily manage and connect with your customers.
The Service Hub looks at nurturing customers, turning them into loyal advocates of your service. Your business will benefit from a key focus on customer experience, making your customer happier, enabling you to keep them longer and in turn grow your business faster.
Customers have Changed
As technology has advanced and consumers online habits have changed there has been a huge shift in the relationship between customer and the businesses they interact with. Customers are now more informed and have high expectations and more control over who and when they do business.
There is an increasing appetite for immediate human responses and a demand for the very highest level of customer service, no matter what the business they are dealing with. Customers have become impatient, gone are the days of script, queues and robotic recitation.
Your business needs to adapt to meet your potential customer’s demands in order to flourish.
60%
of consumers have stopped doing business with a brand due to a poor customer service experience.
Microsoft State of Global Customer Service Report, 2016
B2B customers with high customer engagement scores achieve
50%
higher revenue/sales.
Gallup’s Guide to Customer Centricity Report, 2016
Customer Service is a Key Investment
You’d be wrong to think that investing resource in Customer Service is a loss leader. How is maintaining a relationship with a client going to help my business grow? Content customers are the secret to growing your business. A happy customer will be more inclined to stay longer, make further purchases and recommend your business to their friends and family. Nurturing that relationship and showing your clients are valued is key and the HubSpot Customer Service Hub helps you to take a proactive approach to doing so.
What’s on Offer?
The Service Hub provides a fantastic range of customer service tools to help satisfy today’s empowered customers. It offers the tools to help you understand their needs, improve their experience, and ultimately exceed their expectations.
- Conversation Management
- Ticketing
- Feedback Surveys
- Automation & Routing
- Knowledge Base
- Team Email
- Live Chat
- Conversational Bots
What do we think?
The Customer Service Hub has just been launched and from early testing looks pretty impressive. It certainly completes the loop, giving HubSpot users a fantastic range of tools that help you guide your customers through an Inbound process and catering to their exacting needs at every step of the way.
The key benefit is being able to manage the whole process with one sophisticated, user-friendly CRM. No longer will you need several third-party applications to help you handle your Customer Service features, you have them all in one place with all the data from your Sales and Marketing processes to fall back on.
If you’re looking to be proactive in taking a customer-first approach, then HubSpot and the Customer Service Hub could be for you.
