How to Use Social Media at Live Events

Planning a business event or planning on attending an event soon for your business?

Social media is a powerful tool to use at live events. Real-time updates make your audience feel involved, and it gives them the chance to interact with you right then and there. Social media is an excellent tool for growing awareness and promoting your event, but what about after the event begins? Whether you are the one throwing the event or just an attendee?

Here are six ways you should utilise social media to join the conversation during live events.

1. Announce the event

It’s a good idea to give your audiences a warning that you are about to start posting a lot. This also gives you a chance to introduce the event properly. When you are on your way or have arrived at the event, make a post announcing where you are and what it is, and let them know you will be covering the event so stay tuned in!

2. #HASHTAG

Make sure you know the unique hashtags for the events and include them in every post. This will associate your post with the event in those people’s feeds you may not already be connected with. This also allows the event organiser the option to share your post to their feeds.

3. Real-Time Updates

Post regular updates on your social platforms, especially Twitter! Make sure you mix it up and share a variety of content: video, text, photos, polls, stories… whatever you can do!

4. Keep the conversation going

Get your audience engaged by asking questions, their opinions on things, or silly polls relevant to the event. The more you respond to those who comment or give you answers, the more other people are likely to engage.

5. Share your location

Don’t forget to check in wherever you are – this will also show up on the events page, again giving you more reach! If you tag an official page, this will also look more trustworthy to your audiences.

6. Video Streaming

A live recording is one of the best things you can do at a live event. Almost all social platforms allow you to live stream. Depending on the event you’ll want to decide what to live stream. Good ideas are the main event, the lead speaker at a conference, or even short interviews with other attendees at the event. The options are endless! Don’t skip out on this one – video receives the most engagement out of all other content!

It can be hard to provide professional-looking content on the fly. These six steps, some preparation, and our social media expertise have allowed us to cover live events successfully for our clients. If you need help getting started, just ask!

Our Experience

Our team of highly experienced social media masters are adept at managing multiple platforms and knowing the right type of content to post, and when to post it. Utilising trending features and distributing content that will engage the audiences on each platform is key to success on Social.

Have an event coming up? In the past, we have covered:

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